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571.969.2461 571.969.AIM1 703.888.2219 info@aimrestaurantconsulting.com |
Sometimes clients have a very specific issue that they need to solve quickly. In cases like this, the AIM System is really flexible, since each component can be used separately to solve a particular problem. In other cases, clients need help in improving one specific part of the operation. Here is where we really shine with our ability to focus single mindedly on achieving a specific goal.
Here are some of the specific services you can call on us to provide at a moment’s notice…

Sometimes new hires slow the operation down so much that they have a bad effect on profitability. We solve that problem by getting them up to speed fast. AIM will train staff members in your methods, best practices and efficiency techniques right in your unit in less than one week. We can also create new training supplements to advance your current system or create entirely new training systems to meet your goals.
We also offer long-term support to help manage the changes and monitor the store's progress. We will regularly audit the operation and continually train the staff, providing feedback to owners and management so any issues can be addressed immediately before they become long-term problems.

So, you’re getting great press, but you can’t understand why it's not translating to more butts in seats…We are proud to announce our new partnership with Intuitive Fare to further our marketing offerings for our clients. Together we now provide our clients with a one-stop shop for all their marketing needs, including: Social Media Marketing, Sampling Initiatives, Community Events, Promotions Planning, Web Site Design, Direct Mail and Advertising, Logo Design, and Distinctive Branding.
The AIM-Intuitive Fare partnership can provide the direction and know-how to offer the growth and additional market share that you've been seeking. Whether it’s a store re-launch, kick off of a new promotion or special offer, we specialize in developing unique strategies that give you maximum exposure and a leg up on your competition. We do this fast, working hand in hand with your team or on our own to launch new activities in as little as one week.
In addition, we will assist in planning, developing and executing grand opening events. A well thought-out grand opening can result in a short-cut to sales and revenues that otherwise might have taken longer to develop.

People will tell you what they think you want to hear unless you can get them into a situation where they can speak their minds openly. Secret Shopper techniques are great for this. We personally interview customers, use questionnaires and group sessions to get real feedback on what people like and dislike. Since no one knows who is doing the survey or why, they tend to answer honestly.
Where research companies charge high prices for these services, we can deliver them to you promptly and at cost-effective rates.

Some clients think that we can do a better job of evaluating their operations than they can, because we bring an unbiased view to the unit and have no pre-existing relationships to cloud our perspective. At the same time, they often prefer to implement and monitor the changes themselves, because they know their team well and rather not have an outsider handle these phases for them.
In cases like this, we do a full document review and pre-assessment, free of charge, to determine if the unit will benefit from our program and to project potential savings. We then conduct a full assessment that includes a comprehensive written review of the operation, including a report card grading key operational areas, an estimate of potential savings, an action plan on how to get there and a yardstick to measure progress. At that point, the owner takes over and executes the plan.